Danicha Leliveld
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Converse x Charli XCX
‘the night b4 xcxmas’


Converse and Charli XCX joined forces for their first ever partnership, we create a campaign that flipped tradition on its head. ‘The night b4 xcxmas’ was the response, an unhinged reimagination of the holiday season that channels the rebellious spirit of our star protagonist.

The hero film sees the 365 party girl rebelliously shred greeting cards to the tune of her hit single, ‘Von dutch’. The film is a Brat Christmas rally cry that rejects every pointless tradition and stifling expectation with maximum attitude.

video

Director Sharna Osbourne
Agency  Mox
My Role Creative Director
Converse
‘Keep Making’






Produced by Shoot Europe
my role Creative Director

From chainsaws to skateboards, goats to beauty pageants, a lineup of 13 global creators spotlight Chucks like never before. Old and new friends of Converse, each brought their own flavour to the project. The brief: celebrate Chucks. No Rules, No Regs, Just Chucks.




Converse x Daily Paper
‘Colours Of Independence’
Daily Paper and Converse come together united by their shared values of creativity, inclusivity, and belonging. As symbols of self-expression, both brands uplift their communities by celebrating cultural diversity through art, fashion, and meaningful collaborations.

videoDirector Fabio de Frel
Photographer  Shawn N. Hounkpatin
Produced by Omar Films
My Role Creative Director
Converse
‘Unleash Your Chaos’











Photographer Zach Apo-Tsang
Agency MOX
my role Creative Director




For the campaign we wanted to challenge the holiday norms and embrace a season of chaos. In a series of lo-fi, fly-on-the-wall vignettes, we captured our protagonsts breaking free from expectations as they indulge in mysterious rituals, let loose with moments of “girl rage” and experience the unhinged fun of a season without rules.









Converse x Daily Paper  
‘The Journey’

“The Journey” is a campaign that bridges roots with vision, community with individuality. Through Otman Qrita’s dynamic direction and personal connection to the story, we crafted a visual that is grounded in heritage, resilience, and self-expression. Every frame is built to resonate — celebrating where we come from, who we are, and the path ahead.

VIDEODirector Otman Qrita
Produced by Omar Films
My Role Creative Director
Converse ‘Momentum’
Paris Pop-up Experience





Agency Matiere Noire Paris
Art & Production ÖCTAGON
my role Creative Director
Converse transformed 16 rue des Quatre Fils in the Marais into MOMENTUM: Pop-Up Store — a dynamic space where culture, creation, and legacy converged. It invited visitors not just to shop, but to engage, explore, and co-create.

The pop-up balanced honoring Converse’s heritage with showcasing new creative voices. It featured exclusive product drops, customization workshops, showcases of collaborative projects, and appearances by special guest creators.

The space was positioned as a cultural lab — a place to discover, connect, and feel inspired.
Converse x Dazed
‘Open Calls’ with Arlo Parks
As part of Dazed x Converse ‘Open To Change’ partnership, we’ve been spearheading ‘Open Calls’, uniting a global community through purpose driven creative actions. Arlo’s Art Therapy is a part of this project, conceived by Arlo Parks, to champion the cathartic power of creative expression.

“Art therapy is something anyone can practice: losing ourselves to a gorgeous song or picking up a paintbrush is a healing experience, made for everyone,” says Parks, in the project’s visual. “There’s beauty in the possibility of what we will create next, it’s the journey not the outcome.”

VIDEO
Director Rodrigo Inada
Produced by Dazed
My Role Creative Director
Erykah Badu for 
Converse x Patta 
‘4 Leaf Clover


Photographer Shaniqwa Jarvis
Director Violette Esmeralda
my role Brand Creative Director









The Patta x Converse collaboration centres on the luck, passion and effort it takes to be successful. Four-leaf clovers rarely appear in nature, so it’s only right to consider it a little serendipitous if you spot one.To bring the campaign to life, Patta and Converse teamed up, hand-picked by Erykah Badu an All-Star selection of promising musical talents, who are creating their own luck through a combination of passion and effort in pursuit of their dream. Through the campaign, the artists tell their stories and put forward a narrative that captures their unique perspectives.
Converse x Babyqueen
‘Styles Made To Be Seen’
We linked up with Stereo Creative to produce a disruptive visual campaign to celebrate individual self-expression and spotlight our community of style leaders. Moving between their style and digital world. We recruited emerging artist Baby Queen and other style catalysts to create a disoriented blend of projection video, choreographed movement and 3D animation. The campaign launched across key markets and included projections on iconic landmarks like the Tate Modern, Eiffel Tower and the Moulin Rouge. Director Ben Cole
Agency by Stereo Creative
My Role Creative Director
Converse — Rule Summer
‘Wish You Were Here’







Agency Stereo Creative
Photograhper Sophie Jones
Director Fon&Fa
my role Creative Director












For Converse’s Rule Summer campaign, we reimagined what it means to take up space — drawing inspiration from mosh pit culture. Traditionally rooted in a male-dominated punk scene, the mosh pit became our metaphor for energy, freedom, and rebellion. But this time, we reclaimed it as a space for women: loud, fearless, and unapologetically themselves.